Creating An Experience
The Housepitality Family, owners of The Boathouse and Casa Del Barco in Richmond, Virginia had a vision for an island-inspired concept that would be authentic and exciting. After gaining brand clarity over their other two brands with yogg, they asked us to put on the flip flops and sunscreen to talk story.
Authenticity, elevated.
Creating an authentic island vacation experience far away from coconut trees isn’t easy. It requires some first-hand exposure and investment into island cultures and a true understanding of tourism. Fortunately, we had that built-in at yogg. The Housepitality team and yogg wanted to create a true escape for guests. We wanted every touchpoint to be as genuine as we could, but elevated. And on top of it all, we really wanted the hospitality of Pacific and Caribbean island culture had to envelop every guest, every time.
What We Did
> Logo enhancements
> Consulted on a new name
> Identity system and family of marks
> Consulted on interior design
> Brand expressions and lexicon
> Experiential traditions
> Island lifestyle photography
> In-restaurant wayfinding
> In-restaurant art - wall, container graphics etc.
> Food photography collaboration
> Menu and ordering system design
> Website design
> Collateral - postcards, table tents, emails, swag etc
> Outdoor signage
> Gift card design
