Teaching kids to serve.
Dr. Craig Lustman, a pediatric dentist in Boca Raton, FL had big dreams with some little teeth. He wanted to develop a practice with a philanthropic heartbeat. He partnered with us to turn that dream into a reality. By defining his mission, vision and core values as well as a lot of other soul-searching, we were able to collectively create a clear brand concept that fits Dr. Craig’s vision and will impact kids near and far.
Utilizing personal strengths
Dr. Craig was a baller in college. While he is generally a little taller than most folks, he claims he can’t jump. We know he’s being modest. While it’s not proven that he has ruptured a backboard with the brute force of a slam dunk, we can imagine how epic that would be. After graduating, Dr. Craig traveled the world for work where he went to areas of the world in cultural conflict. He would gather children from both sides of the divide and teach them the game of basketball. The most remarkable thing happened – the kids couldn’t see any difference between themselves and the other members of their team. Hatred was eliminated and the universal language of play was spoken. Much of the inspiration for Kids United was from this service and became a driving force for the worldwide work Dr. Craig and co. committed to accomplishing.
What We Did
> Mission, Vision, Values
> Philanthropic Vision + Concept
> Practice Name
> Brand Identity
> Swag Design
> Collateral Design
> Website
